If you're serious about your growth needs, you need to have a marketing and sales strategy that operates as the central pillar of your GROWTH policy.
It is not enough to build an incredible service or product to guarantee its commercial development in Latin America. Not even be successful in other geographies or globally recognized.
Latin America has its own peculiarities that change the way of doing business, of proposing strategies and designing marketing and sales programs.
For this we work closely with two well-known models. The Marketing Flywheel model where the objective is to attract prospects, engage them in interactions of different kinds until closing a sales process and then delight the customer with the quality of the product or service offered and its post sales service (Customer Experience).
The other model we work with a lot is the Business Model Wheel, an abstraction of the Business Model Canvas that allows us to quickly visualize which parts of the business require attention for its adaptation to the Latin American market.
As we know that time is of the essence for all parties involved, we always try to keep this process as smooth as possible by having effective and fast daily sessions of a couple of hours each day.
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